At Art Center College of Design, I took a Package Design 3 Plus course instructed by Gerardo Herrera. The emphasis of the class was on interactive packaging. We were given the challenge to pick any product and brand and then think of creative ways to incorporate interactive technologies.
I immediately chose to do a project that combined beer and the NFL. These two have such a strong relationship and I saw a lot of possibility in how the bottles could interact with a football game.
What if your beer could interact with an NFL football game? Making for an experience that makes drinking more fun; as well as connecting you more to the game and the people you are watching it with. Bud Light Platinum Game Play is a brand of beer that not only celebrates the NFL and Bud Light; but also helps you get more into the game. The graphics and colors of each specific line of cans are centered around the team, drawing in the huge market of NFL fans.
Featured in the Art Center College of Design Student Gallery, Spring 2014
At Art Center College of Design, I took a Package Design 3 Plus course instructed by Gerardo Herrera. In this class we were given the challenge of choosing a pre-existing cosmetics brand and designing a extension line that was both unique and innovative.
For my project I designed a line for M.A.C. cosmetics that celebrates one of the most unique and exciting times in US history, the roaring twenties. It was a time of prohibition, flappers, jazz, gangsters and prosperity. This was a decade where women weren’t afraid to experiment in style or be bold. The twenties are also a popular trend right now due to current style, pop culture and night life trends. I believe this line would fit in well with the M.A.C. brand because they have always had a reputation of being edgy and experimental.
For this project, I created three separate lines and color stories based on the personalities of Clara Bow, Louise Brooks and Greta Garbo.
Featured in Art Center's Student Gallery, Summer 2013
At Art Center College of Design, I took a Package Design 2 course instructed by Ania Borysiewicz. In this class we were given the challenge to rebrand and design packaging for the convenience store, 7-Eleven.
The new 7-Eleven is still what they’ve always been, a place to get quick, convenient snacks and more. The new twist is they do it with a feisty attitude. The new, vibrant, model of 7-Eleven embraces being a bit radical, provocative, urban and unique. It’s a place anyone can enjoy going to anytime of the day or night.
For this new feel of 7-Eleven, I didn’t want to exclude any market. 7-Eleven has the strengths of being inexpensive and easy to get. The focus was on sprucing up the brand but not making it inaccessible to the target market that it already reaches. By giving it a nicer image it will not change target market but rather expand it. This upgrade will make more people feel comfortable in the store, especially those who might not have been before.
The new 7-Eleven has more personality than the current drab, sketchy feel that leaves people feeling uncomfortable and uneasy. I used imagery, packaging and colors that make people feel like 7-Eleven is a fun place to go. 7-Eleven now has a hint of maturity, vibrance and edginess. It’s a place people will visit because they want to, not just because it’s the convenient place to go.
Featured in Art Center College of Design's Student Gallery, Spring 2013
At Art Center College, of Design I took a Advanced Graphic Studio course instructed by Petrula Vrontikis. In this class we were given the challenge to create a restaurant or retail concept for the arts district in Downtown Los Angeles. I created a space which would be a restaurant and bar where people could rent and buy video games. I centered the identity of this restaurant around the personalities of popular game pieces.
Flip is a place that celebrates games. Not video games. You know, those things with boards and cards? We all have fond memories of playing with loved ones for hours. Nowadays people are engrossed with their smart phones and other digital screens. Flip encourages you to put them down and connect over a game, whether with new or old friends. We all could use a break!
"Disconnect, join and play!"
For this project, I created a series of promotional videos. I wrote scripts in which the pieces entice people to come play with them.
Clue - Promotional Video
Monopoly - Promotional Video
Life - Promotional Video
Scrabble - Promotional Video
At Art Center College of Design, I took an Identity Systems course instructed by Gloria Kondrup. In this class, we were given the challenge of rebranding an existing Las Vegas hotel. Having just stayed at the Luxor recently, I chose to rebrand it. The Luxor was originally built as an Egyptian themed hotel but later went through a modern remodel. My goal was to find a way to bring it back to it's Egyptian roots, but in an elegant and mature way.
"Hollywood Glamour takes on Ancient Egypt"
The new Luxor Hotel and Casino incorporates the glamour and class of old Hollywood, in the style of Ancient Egypt. We want our hotel to make our guests feel the wonder of Ancient Egypt. When stepping into this hotel they will feel comfort and awe that they could never have imagined.
At Art Center College of Design, I took an independent study instructed by Gerardo Herrera and Scarlit Bloom. In this class I was able to design a line of home decor.I chose to base my concept around the brand, Anthropologie. This would be a seasonal line, based on trend research I did for the summer of 2014.
Based on trend research, I noticed that marine was going to be a big trend for summer 2014. I created a line of products that would have a nostalgic feel, reminiscent of summers growing up by the beach.